With a growth rate double that of Facebook, LinkedIn has more than solidified it’s dominance as the leading Social Media Platform for Lead Generation and B2B Customer Acquisition. While it may seem like just another distraction to the flow of you daily work routine, to savvy users it can be an amazing tool for connecting…
I don’t think there is a Small Business owner or Brand Manager alive who wouldn’t jump at the chance to have their product or service endorsed by a celebrity personality. Instant exposure, massive Brand awareness, and a flood of new customers and revenue are the dream! The reality however is not quite as idealistic. Celebrity…
I’ve been managing online marketing and advertising campaigns for several years. eCommerce sites are of particular interest to me versus B2B sites for the simple fact that it much easier to determine the efficacy of SEM (Search Engine Marketing) efforts when a sale or conversion is the goal. I want to share a few basic…
Most Small Business owners and managers recognize the need for utilizing SEM ( Search Engine Marketing ) as part of their Online Marketing efforts. However many fail to take the time to learn the basics of Google Adwords advertising, and end up not seeing the results they expected. This is a quick overview of some…
Check Yourself Before You Wreck Yourself! Overview IdentityPI.com offers consumers the ability to perform Personal Background Checks instantly online. For a nominal cost various background check reports are available to choose from. The Challenge In an extremely competitive industry, IdentityPI.com had built a substantial consumer base but looked to gain more market share. Attrition…
Don’t worry, this won’t be a string of generic LinkedIn Tips but rather real-life, useful examples, that I personally found to be effective with my clients and myself. My advice will work for you, but YOU have to do the work. Get ready to “go hard or go home!”
I like using the term Diffusion of Innovation. Sometimes I’ll throw it into a conversion I’m having with a client or with friends at a dinner party. It think it makes me sound like an academic – or maybe pretentious; I don’t care… it’s fun to say. So what does it mean and why am…
Search any topic pertaining to marketing your small business online or the best social media tools to use for generating revenue and you will find dozens of pages with millions of results. As you browse through them and read and re-read the same information over and over, pay attention to what is missing… actual real life examples!
If you’ve never used Google Adwords before, or haven’t used it in awhile… you’re eligible for a $100 Google Adwords Gift Card! When you partner with The Marketing Hoe, you’ll receive Adwords account set up, keyword data mining and research, custom ad creation, and account optimization. Just contact us at info@themarketinghoe.com to learn more!
It’s estimated that 294 Billion emails are sent everyday. That’s comes out to 2.8 million every second! While those numbers are certainly daunting; don’t let that intimidate you from using Email Marketing to Grow Better Business! As one of the oldest, tried, tested, and proven Online marketing strategies available, Email Marketing can be a valuable…
