If you have a website online you need to have analytics set up. Period. Without it, you have very little information about how your customers are reaching your site organically (SEO). Google Analytics has been evolving quite rapidly over the past year in an effort to provide companies big and small with information about how…
Google’s algorithm updates have legitimized SEO practices. The days of tricky strategies or trying to dupe the search engines are gone. So if you’re looking for “easy,” don’t bother. Small Business owners, big brand companies and marketing pros are reeling from the aftershocks of Google’s recent updates, Panda and Penguin (code-names). Launched in February 2011,…
Search Engine Optimization or SEO is a broad reaching term. Many Small Business owners and managers utilize the term SEO without really comprehending what tactics are involved. Today I want to cover basic Keyword Practices. The search process is dependent on keywords. Search Engines like Google, Yahoo, and BING employ a science of information retrieval…
