Google’s algorithm updates have legitimized SEO practices. The days of tricky strategies or trying to dupe the search engines are gone. So if you’re looking for “easy,” don’t bother. Small Business owners, big brand companies and marketing pros are reeling from the aftershocks of Google’s recent updates, Panda and Penguin (code-names). Launched in February 2011,…
Check Yourself Before You Wreck Yourself! Overview IdentityPI.com offers consumers the ability to perform Personal Background Checks instantly online. For a nominal cost various background check reports are available to choose from. The Challenge In an extremely competitive industry, IdentityPI.com had built a substantial consumer base but looked to gain more market share. Attrition…
Flaunt Hair Salon embraces the power of Social Media Marketing for Small Business. Overview An established small business of 5 years, Flaunt Salon not only rallied its loyal clientele to “proclaim their beauty”… they did it themselves through Facebook! Having weathered the tough…
Don’t worry, this won’t be a string of generic LinkedIn Tips but rather real-life, useful examples, that I personally found to be effective with my clients and myself. My advice will work for you, but YOU have to do the work. Get ready to “go hard or go home!”
I like using the term Diffusion of Innovation. Sometimes I’ll throw it into a conversion I’m having with a client or with friends at a dinner party. It think it makes me sound like an academic – or maybe pretentious; I don’t care… it’s fun to say. So what does it mean and why am…
Search any topic pertaining to marketing your small business online or the best social media tools to use for generating revenue and you will find dozens of pages with millions of results. As you browse through them and read and re-read the same information over and over, pay attention to what is missing… actual real life examples!
