I’ve been managing online marketing and advertising campaigns for several years. eCommerce sites are of particular interest to me versus B2B sites for the simple fact that it much easier to determine the efficacy of SEM (Search Engine Marketing) efforts when a sale or conversion is the goal. I want to share a few basic…
Check Yourself Before You Wreck Yourself! Overview IdentityPI.com offers consumers the ability to perform Personal Background Checks instantly online. For a nominal cost various background check reports are available to choose from. The Challenge In an extremely competitive industry, IdentityPI.com had built a substantial consumer base but looked to gain more market share. Attrition…
Flaunt Hair Salon embraces the power of Social Media Marketing for Small Business. Overview An established small business of 5 years, Flaunt Salon not only rallied its loyal clientele to “proclaim their beauty”… they did it themselves through Facebook! Having weathered the tough…
