Flaunt Hair Salon embraces the power of Social Media Marketing for Small Business. Overview An established small business of 5 years, Flaunt Salon not only rallied its loyal clientele to “proclaim their beauty”… they did it themselves through Facebook! Having weathered the tough…
I like using the term Diffusion of Innovation. Sometimes I’ll throw it into a conversion I’m having with a client or with friends at a dinner party. It think it makes me sound like an academic – or maybe pretentious; I don’t care… it’s fun to say. So what does it mean and why am…
Search any topic pertaining to marketing your small business online or the best social media tools to use for generating revenue and you will find dozens of pages with millions of results. As you browse through them and read and re-read the same information over and over, pay attention to what is missing… actual real life examples!
As reality TV media darlings, The Kardashian sisters seemed unstoppable in their efforts to expand their growing empire of Brands and roster of product endorsements. In early 2010 the launch of their signature Skincare Line PerfectSkin was set to launch direct to consumer.
Analysis of the Situation
With the vast reach of their personal Brands via Social Media, it was imperative that development and management of Social Media Marketing strategies for PerfectSkin be unique and identifiable. The use of traditional Direct Marketing long and short format TV infomercials, and a “negative opt-out” subscription model, was of specific consideration. The broad reach of their personal Brands needed to be segmented and targeted to focus on skincare consumers.
