To optimize YouTube videos (or SEO for YouTube) simply follow a couple basic steps when uploading your videos. SEO for YouTube is just as important as assuring your website’s pages and structure is optimized for search engines. The most important step is actually the creation of the content itself. Before you even upload your video…
Google’s algorithm updates have legitimized SEO practices. The days of tricky strategies or trying to dupe the search engines are gone. So if you’re looking for “easy,” don’t bother. Small Business owners, big brand companies and marketing pros are reeling from the aftershocks of Google’s recent updates, Panda and Penguin (code-names). Launched in February 2011,…
As reality TV media darlings, The Kardashian sisters seemed unstoppable in their efforts to expand their growing empire of Brands and roster of product endorsements. In early 2010 the launch of their signature Skincare Line PerfectSkin was set to launch direct to consumer.
Analysis of the Situation
With the vast reach of their personal Brands via Social Media, it was imperative that development and management of Social Media Marketing strategies for PerfectSkin be unique and identifiable. The use of traditional Direct Marketing long and short format TV infomercials, and a “negative opt-out” subscription model, was of specific consideration. The broad reach of their personal Brands needed to be segmented and targeted to focus on skincare consumers.
