IdentityPI.com Homepage
Check Yourself Before You Wreck Yourself!
Overview
IdentityPI.com offers consumers the ability to perform Personal Background Checks instantly online. For a nominal cost various background check reports are available to choose from.
The Challenge
In an extremely competitive industry, IdentityPI.com had built a substantial consumer base but looked to gain more market share. Attrition Management, Customer Acquisition, and Customer Retention strategies were in need of reorganization.
The Solution
Website and Graphic Design – The Brand ID was recreated to be more affable to consumers unfamiliar with the service and offerings. Cleaner and stronger “calls to action” were the focus along with highlight the highest converting products and detailing their features.
Social Media Marketing and PPC – The Brand ID was carried over all Social Media Platforms providing a consistent consumer experience. Content management and demographic targeting efforts were developed to build a strong social community and fan base.
Various Social Media Advertising strategies were developed, tested, and implemented utilizing both PPC and CPM advertising models.
Affiliate Marketing Management – Affiliate Network giants Linkshare, ShareASale, and Linkconnector provided outreach to affiliate webmasters. Careful overview and implementation of affiliate webmaster terms and conditions as well as open communication and creative acquisition and retention strategies have helped to make the Affiliate Marketing efforts a bonafide revenue stream for the Brand as well as affiliates.
Search Engine Marketing – SEM – Understanding how PPC/SEM advertising affects and is effected by Social Media Marketing and Affiliate Marketing along with optimization of campaigns resulted in a significant Brand lift across all advertising platforms.
Targeted landing pages designed to attract and convert various consumer sub segments enhanced conversion.
Search Engine Optimization – SEO Search Engine Optimized website design was crucial. Along with onsite search engine optimization techniques as well as aggressive off site efforts, ranking of the site and its targeted keywords further enhanced Brand recognition and revenue.
Email Marketing – Highly targeted, A/B tested and developed email marketing campaigns assist in customer retention and attrition management as well as new customer acquisiton.