I don’t think there is a Small Business owner or Brand Manager alive who wouldn’t jump at the chance to have their product or service endorsed by a celebrity personality. Instant exposure, massive Brand awareness, and a flood of new customers and revenue are the dream! The reality however is not quite as idealistic. Celebrity…
Don’t worry, this won’t be a string of generic LinkedIn Tips but rather real-life, useful examples, that I personally found to be effective with my clients and myself. My advice will work for you, but YOU have to do the work. Get ready to “go hard or go home!”
I like using the term Diffusion of Innovation. Sometimes I’ll throw it into a conversion I’m having with a client or with friends at a dinner party. It think it makes me sound like an academic – or maybe pretentious; I don’t care… it’s fun to say. So what does it mean and why am…
