Google’s algorithm updates have legitimized SEO practices. The days of tricky strategies or trying to dupe the search engines are gone. So if you’re looking for “easy,” don’t bother. Small Business owners, big brand companies and marketing pros are reeling from the aftershocks of Google’s recent updates, Panda and Penguin (code-names). Launched in February 2011,…
More often than not, I see clients spending hundreds or thousands of dollars on Pay Per Click (PPC) advertising every week, or committing vast resources to advertising and Branding budgets, while virtually ignoring the user experience of the checkout process. You’re running an eCommerce site and your goal is to convert as many potential customers…
I’ve been managing online marketing and advertising campaigns for several years. eCommerce sites are of particular interest to me versus B2B sites for the simple fact that it much easier to determine the efficacy of SEM (Search Engine Marketing) efforts when a sale or conversion is the goal. I want to share a few basic…
Most Small Business owners and managers recognize the need for utilizing SEM ( Search Engine Marketing ) as part of their Online Marketing efforts. However many fail to take the time to learn the basics of Google Adwords advertising, and end up not seeing the results they expected. This is a quick overview of some…
Lots of new website owners find Pay Per Click advertising (PPC) tough to wrap their brain around at first. In theory it’s fairly cut and dry, open your account with Google or Bing, create an ad, choose keywords, and decide how much you’re willing to pay for each click. The search engines purposefully make it seem as user friendly and simple as possible.
