Google’s algorithm updates have legitimized SEO practices. The days of tricky strategies or trying to dupe the search engines are gone. So if you’re looking for “easy,” don’t bother. Small Business owners, big brand companies and marketing pros are reeling from the aftershocks of Google’s recent updates, Panda and Penguin (code-names). Launched in February 2011,…
I don’t think there is a Small Business owner or Brand Manager alive who wouldn’t jump at the chance to have their product or service endorsed by a celebrity personality. Instant exposure, massive Brand awareness, and a flood of new customers and revenue are the dream! The reality however is not quite as idealistic. Celebrity…
More often than not, I see clients spending hundreds or thousands of dollars on Pay Per Click (PPC) advertising every week, or committing vast resources to advertising and Branding budgets, while virtually ignoring the user experience of the checkout process. You’re running an eCommerce site and your goal is to convert as many potential customers…
I’ve been managing online marketing and advertising campaigns for several years. eCommerce sites are of particular interest to me versus B2B sites for the simple fact that it much easier to determine the efficacy of SEM (Search Engine Marketing) efforts when a sale or conversion is the goal. I want to share a few basic…
Search Engine Optimization or SEO is a broad reaching term. Many Small Business owners and managers utilize the term SEO without really comprehending what tactics are involved. Today I want to cover basic Keyword Practices. The search process is dependent on keywords. Search Engines like Google, Yahoo, and BING employ a science of information retrieval…
Most Small Business owners and managers recognize the need for utilizing SEM ( Search Engine Marketing ) as part of their Online Marketing efforts. However many fail to take the time to learn the basics of Google Adwords advertising, and end up not seeing the results they expected. This is a quick overview of some…
Still not convinced you should be advertising online? How about a refresher course for those of you a little more advanced? Here’s seven of the most important reasons WHY you should be advertising online. 1. Go Where Your Customers Are. Consumers are using the Internet to research products and services more than ever. Google estimates…
Having a Company Page on LinkedIn allows you to present unique specific product or services offerings to your followers. Essentially it is the LinkedIn “Profile” for your company. When LinkedIn members add or edit a position on their profile, they specify their company. In some instances they are not connected properly to the company page….
Lots of new website owners find Pay Per Click advertising (PPC) tough to wrap their brain around at first. In theory it’s fairly cut and dry, open your account with Google or Bing, create an ad, choose keywords, and decide how much you’re willing to pay for each click. The search engines purposefully make it seem as user friendly and simple as possible.
Looking for low or no cost ways to generate traffic to your website for added revenue or Brand Lift? Start publishing articles to Ezines! Here are 10 Reasons why you should start today!
