With a growth rate double that of Facebook, LinkedIn has more than solidified it’s dominance as the leading Social Media Platform for Lead Generation and B2B Customer Acquisition. While it may seem like just another distraction to the flow of you daily work routine, to savvy users it can be an amazing tool for connecting…
More often than not, I see clients spending hundreds or thousands of dollars on Pay Per Click (PPC) advertising every week, or committing vast resources to advertising and Branding budgets, while virtually ignoring the user experience of the checkout process. You’re running an eCommerce site and your goal is to convert as many potential customers…
I’ve been managing online marketing and advertising campaigns for several years. eCommerce sites are of particular interest to me versus B2B sites for the simple fact that it much easier to determine the efficacy of SEM (Search Engine Marketing) efforts when a sale or conversion is the goal. I want to share a few basic…
Most Small Business owners and managers recognize the need for utilizing SEM ( Search Engine Marketing ) as part of their Online Marketing efforts. However many fail to take the time to learn the basics of Google Adwords advertising, and end up not seeing the results they expected. This is a quick overview of some…
Still not convinced you should be advertising online? How about a refresher course for those of you a little more advanced? Here’s seven of the most important reasons WHY you should be advertising online. 1. Go Where Your Customers Are. Consumers are using the Internet to research products and services more than ever. Google estimates…
Looking for low or no cost ways to generate traffic to your website for added revenue or Brand Lift? Start publishing articles to Ezines! Here are 10 Reasons why you should start today!
Hiring SEO services can help bring more customers and therefore more sales into your online business. It is very important to optimize your website to make it as accessible and visible in the online world as possible. So by now you should have a great website with a nice design and good content. However, what…
PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008. Let…
Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So…
With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continuous to effect radical changes in many facets of…
