“I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.”…
I like using the term Diffusion of Innovation. Sometimes I’ll throw it into a conversion I’m having with a client or with friends at a dinner party. It think it makes me sound like an academic – or maybe pretentious; I don’t care… it’s fun to say. So what does it mean and why am…
Search any topic pertaining to marketing your small business online or the best social media tools to use for generating revenue and you will find dozens of pages with millions of results. As you browse through them and read and re-read the same information over and over, pay attention to what is missing… actual real life examples!
As reality TV media darlings, The Kardashian sisters seemed unstoppable in their efforts to expand their growing empire of Brands and roster of product endorsements. In early 2010 the launch of their signature Skincare Line PerfectSkin was set to launch direct to consumer.
Analysis of the Situation
With the vast reach of their personal Brands via Social Media, it was imperative that development and management of Social Media Marketing strategies for PerfectSkin be unique and identifiable. The use of traditional Direct Marketing long and short format TV infomercials, and a “negative opt-out” subscription model, was of specific consideration. The broad reach of their personal Brands needed to be segmented and targeted to focus on skincare consumers.
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It’s estimated that 294 Billion emails are sent everyday. That’s comes out to 2.8 million every second! While those numbers are certainly daunting; don’t let that intimidate you from using Email Marketing to Grow Better Business! As one of the oldest, tried, tested, and proven Online marketing strategies available, Email Marketing can be a valuable…
Happy Hound Google Adwords Case Study This is a GREAT Case study! Small Business owner using Google Adwords to Grow Better Business!
Affiliate Marketing is the business practice of paying affiliate webmasters a commission for every sale, lead, or new customer that they send to your Website. It can be a very effective Online Marketing strategy, however it is not the cash cow it once was for Marketing Managers or Business owners. The efficiency of Affiliate Marketing…
To Tweet or Not To Tweet – Exploring Twitter for your Business There’s no question that Twitter has cemented its place in today’s lexicon as well as in the daily lives of millions of consumers, but is it a beneficial online marketing tool for your business? The answer unfortunately cannot be summed up in 140…
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to…
